Customer Story

How Group Y leveraged Lennd to host the ASC Action Sports + Culture conference


About ASC Action Sports + Culture

ASC is where industry leaders and enthusiasts come together to hear about the future of youth culture and marketing. Initially started in 2008, this gathering has always been a place where the Action Sports Industry was able to connect and share.

The Challenge

With some of the most renowned professionals in the Action Sports, Youth Culture and Outdoor Industry booked and scheduled for over 40 sessions and with less than a month to go, Group Y and ASC needed a virtual conferencing platform to present the event in a cohesive, dynamic and user friendly manner.

Seeing that the ASC community of attendees represent and run some of the most renowned agencies, action sports and youth culture organizations, brands and events around the globe, there was an incredibly high bar for the quality of experience that would keep the participants engaged. Zoom fatigue is real.

Group Y & ASC’s Virtual Conferencing Objectives

  • Maximize participation and engagement in the event
  • Expand their loyal community
  • Create a “virtual” experience that matches the quality of what the industry has come to expect from Group Y previous events
  • Provide a seamless, enjoyable experience for conference attendees to get the most out of the event
  • Maximize awareness of key sponsors, merchandise and premium content
  • Create an experience that meets and exceeds the high level of brand equity of each speaker and sponsor
  • Administer 40+ sessions over 2 days with a small team


Group Y Turned to Lennd to deliver a Virtual Conference Experience


The goal for the virtual conferencing experience was to be a one-stop shop where it was simple and straightforward for the ASC team to:
  • Sync the ASC conference ticketing solution (Eventbrite) to Lennd to provide the appropriate access levels to each attendee
  • Easily send ASC branded emails and alerts to all or certain types of attendees
  • Live stream via Zoom, Webex, Lennd Studio, or Custom RTMP. You can also embed videos from Youtube, Vimeo, Wistia, etc.
  • Manage up to 3 main stage streams with the ability to create roundtable/breakout sessions through Lennd or an external conferencing solution (Zoom, Webex)
  • Chat (event-wide, stage-specific, and direct messages)
  • Distribute alerts, event details and other communication to attendees via email, text, or in-app posts
  • Allow attendees to subscribe to session reminders
  • Gate specific content for premium ticket holders (with the ability to upgrade directly in the platform)
  • Link out to external resources (merch, food delivery, etc.)
  • Embed a social feed (via
  • Provide live support (via Intercom)
  • Update or customize the event page on their own at any time. (All of the event page sections, images, text, and external links can be updated by Lennd admins in real-time)
  • Create and update dedicated pages to showcase speakers, attendees and sponsors
Key Results:
  • A virtual conference platform that was simple and straightforward to use
  • A UI that was easy to maneuver and allowed for real-time updates
  • Ability to communicate directly with the attendees, and for them to connect with each other via chat and networking features. Also, allowing them to chat, view, receive updates & notifications and connect with other attendees.
  • Ability to share the extensive amount of content produced in a clean and easy-to-watch format, and the ability for attendees to view that content in real-time or within the digital library after the event.
  • A resounding response from our community

What they said

Exceeded Expectations
Mark Sperling, Executive Producer, ASC
Seamless, Engaging & Easy to Use
Mark Sperling, Executive Producer, ASC
Virtual + Live In One Place
Mark Sperling, Executive Producer, ASC
Top-Notch Service Level
Mark Sperling, Executive Producer, ASC
Another Layer to Innovate on Your Event
Mark Sperling, Executive Producer, ASC

Results & Stats

Key Partners and Service Providers

Frequently Asked Questions

Is there a limit to the number of pass & credential types that can be managed for each event?

Nope, you have full flexibility to create as many pass types as you need to manage your event's access control.

Can this integrate with my ticketing or access control provider?

Yes & Maybe! We've already rolled out four integrations with the most popular ticketing & access control providers. If you feel you have a good use case for another integration - feel free to let us know & we're happy to explore what it would take with you & your provider.

Am I limited to only using forms to collect requests?

Not at all. We have a handful of ways for you to intake requests & assign credentials. Forms are the simplest way for many events - but you can use the Event Portal to collect known personnel credential needs, the Guest List Manager to collect names on allocated credentials, and even manually import a spreadsheet of requests.

Is the system built to handle thousands of requests & orders without slowing down?

Absolutely. We architected the latest version of our pass management tool to scale to the largest events in the world. Built on a scaleable AWS cloud based system, your events will remain fast & snappy from a few records - to hundreds of thousands.

Can I limit the number of credentials that a group gets?

Yes! Setting the allocation of passes for a group effectively sets the "limit" that group can assign to guests. That limit will immediately show up on their guest list portal.

Can I allocate specific pass & credential types?

Yes! The allocation process allows you to choose specific pass types & quantities to reserve for each group.

Can I manage my Artist Guest Lists & Sponsor Allocations through Lennd?

Yes! With Lennd's Allocations & Guest List Manager functionality - you can finally clean up your inboxes of all those last minute guest list changes. Set pass & ticket limits for each group - give them a unique link - and let them manage changes. Learn More

Can we manage parking passes with Lennd as well?

Definitely. With the ability to set date-based variants on your pass types in Lennd - you can have robust reporting on your parking limits on a daily basis.

"There is nothing more important than access control and the only way to have real control is through a legitimate and fool proof accreditation system. Access control starts with a secure perimeter and if you’re lucky enough to have a secure perimeter, you need to have a very organized way in which to advance, enter and distribute your credentials. Spreadsheets, google forms, old databases and legacy software aren’t cutting it any longer.”

Chad Ladov


Unified Command

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