Customer Story

How crankedUP leveraged Lennd to launch a next generation virtual endurance series


About crankedUP

A race in the biggest pain cave party.

The crankedUP event series was created in direct response to athletes, entertainers and philanthropists wanting to find a way to safely come together in a fun and impactful way.

Solo and team relay riders take on the challenge to ride as far as they can in a set time. The CrankedUP virtual arena provides live DJ's, team pits to hang out in, event, stage and rider to rider chats, polls and camaraderie previously only seen at 'real-life’ events.

The Challenge

The founding crankedUP team needed a platform that allowed them to produce content and broadcast to multiple stages while empowering users to easily create and be in charge of their own “team pits” (breakout rooms), while also being able to easily navigate across the entire event and network with each and every attendee. Finding a platform that had the core functionality they needed, that was easy to use for the internal team and participants, the tools to keep attendees engaged for 12 hours, the ability to accentuate their brand and the ability to turn everything around in a few weeks, led them to Lennd.

Primary Objectives

  • Create a new way to connect riders anywhere into a physical challenge with live entertainment in one place
  • Generate the highest level of engagement for riders within the experience and leverage the riders as live content creators themselves
  • To create the first, and biggest pain cave party in the world by connecting people with new and multiple technologies


The crankedUP team turned to Lennd to deliver a next level virtual platform

Go Behind the Scenes - The Making of crankedUP

Watch the on-demand recording as the event's concept creator—Keith Williams—takes you behind-the-scenes of his experience building this one-of-a-kind virtual event.

You'll walk away knowing how to build a highly engaging virtual event from the ground up. The team shares everything from event ideation, through pre-event promotional strategy, plus effective post-event follow up tactics you can replicate for your next event.
Interview Highlights:
  • How crankedUp Came to Life (3:52)
  • The Moment Keith Realized the Virtual Event’s Potential (11:20)
  • Key Tactics and Advice for Someone Starting from Scratch (13:20)
  • What to Look for in Virtual Technology (15:53)
  • Targeting & Promotional Tactics (21:53)
  • Building the Event from the Ground Up (24:23)
  • Challenges Eliminated With Virtual Events (27:47)
  • Fundraising in a Virtual Setting & Create Ideas to Drive More Donations (30:10)
  • Tactics to Drive Engagement Pre-Event (38:26)
  • Attendee Experience & Missed Opportunities (42:00)
  • How to Leverage Sponsorships in a Virtual Setting (47:08)
  • Post-Event Engagement Tactics (51:50)
  • Keith's Short Term & Long-Term Outlook on Virtual Events (54:25)

Helpful Tactics

We put together a list of helpful tactics we learned throughout working with Keith...
  • Create a fun and engaging pre-event video that brings the concept to life and builds excitement
  • Make a tour of your virtual venue or arena—highlight the different features and give attendees a glimpse at what they can expect day of

During Event
  • Get strategic with your polls and Q&A—map out the key questions you want answered from your attendees and the timing of the questions based on your agenda
  • Create a unique hashtag specific to your event and encourage attendees to tag all posts using the hashtag pre, during and post event—this will give you a hub of user-generated content that you can reuse and repurpose later

Post Event
  • Conduct a NPS after your event with your attendees—understand what worked and where you have room for improvement next time.
  • The end of the event is just the beginning, don’t save your post event strategy for the last minute. Create a landing page to host all of the assets across social media, email and video that you created to promote the event and from the live event itself.

What the crankedUP Team Said

Platform Constantly Evolving
Keith Williams Concept Creator, CrankedUP
Impact of Lennd
Keith Williams Concept Creator, CrankedUP
Keith Williams Concept Creator, CrankedUP
Participants Became Content Creators
Keith Williams Concept Creator, CrankedUP

What the Participants Said

Howard R., crankedUP Participant
Nic H., crankedUP Participant

Stats & Details From the Event

Participating Non-Profits

Note from Lennd

"We were truly excited to work with the crankedUP team for multiple reasons. One of which is because we love that it has a cause component and hope that other event organizers and nonprofits see our platform as a tool to help them expand their events and compliment their fundraising systems and goals." 

 - Chris Carver, CEO, Lennd

Virtual Conference Feature Set

Frequently Asked Questions

Is there a limit to the number of pass & credential types that can be managed for each event?

Nope, you have full flexibility to create as many pass types as you need to manage your event's access control.

Can this integrate with my ticketing or access control provider?

Yes & Maybe! We've already rolled out four integrations with the most popular ticketing & access control providers. If you feel you have a good use case for another integration - feel free to let us know & we're happy to explore what it would take with you & your provider.

Am I limited to only using forms to collect requests?

Not at all. We have a handful of ways for you to intake requests & assign credentials. Forms are the simplest way for many events - but you can use the Event Portal to collect known personnel credential needs, the Guest List Manager to collect names on allocated credentials, and even manually import a spreadsheet of requests.

Is the system built to handle thousands of requests & orders without slowing down?

Absolutely. We architected the latest version of our pass management tool to scale to the largest events in the world. Built on a scaleable AWS cloud based system, your events will remain fast & snappy from a few records - to hundreds of thousands.

Can I limit the number of credentials that a group gets?

Yes! Setting the allocation of passes for a group effectively sets the "limit" that group can assign to guests. That limit will immediately show up on their guest list portal.

Can I allocate specific pass & credential types?

Yes! The allocation process allows you to choose specific pass types & quantities to reserve for each group.

Can I manage my Artist Guest Lists & Sponsor Allocations through Lennd?

Yes! With Lennd's Allocations & Guest List Manager functionality - you can finally clean up your inboxes of all those last minute guest list changes. Set pass & ticket limits for each group - give them a unique link - and let them manage changes. Learn More

Can we manage parking passes with Lennd as well?

Definitely. With the ability to set date-based variants on your pass types in Lennd - you can have robust reporting on your parking limits on a daily basis.

"There is nothing more important than access control and the only way to have real control is through a legitimate and fool proof accreditation system. Access control starts with a secure perimeter and if you’re lucky enough to have a secure perimeter, you need to have a very organized way in which to advance, enter and distribute your credentials. Spreadsheets, google forms, old databases and legacy software aren’t cutting it any longer.”

Chad Ladov


Unified Command

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Schedule a live demo with our team to see how Lennd can help with launching your own virtual event.

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