Customer Story

How the PGA of America Used Lennd to Deliver a Media Hub for the PGA Championship

harding park - San francisco, CA

About the PGA Championship

One of the golf industry’s most prestigious events, the PGA Championship brings together the world's best golfers every year. As a result, this event brings in media coverage from around the globe. Historically, the on-site media center consists of 250 working press seats, a photographer’s room with an additional 40 seats, a theater-style interview room with seating for up to 200 people, about 20 radio booths, a large scale video and leader board, a media dining area, and more.

The Challenge

With COVID-19 significantly limiting the quantity of on-site personnel, the PGA of America needed a way to easily vet, onboard, and provide approved media members across the globe a way to efficiently and effectively cover the week-long PGA Championship.

PGA of America Objectives

  • Broaden reach by accommodating remote coverage
  • Enhance on-site and remote media experience through seamless video conferencing & real-time alerts
  • Deliver dynamic & exclusive content to aid on-site and remote coverage
  • Carry out a cost-efficient media operation
  • Offer centralized resources and tools to allow media to efficiently cover the PGA Championship


The PGA turned to Lennd to create a Media Hub


The goal of the Media Hub was to be a one-stop shop where it was simple and straightforward for the PGA of America staff to:
  • Review and react to media applications
  • Credential approved media for either on-site or virtual access
  • Enforce and track signatures from anyone on-site for approval of COVID-19 protocols
And to allow media outlets to:
  • Apply for access
  • Follow the Live Interview Schedule
  • Join press conferences
  • Request interviews with specific players
  • Watch interview replays
  • Access transcripts from player interviews
  • Receive real-time alerts & reminders via email or text
  • Access a real-time feed of competition replay videos (that is searchable by player)
  • Access critical PGA Championship resources including Groupings & Tee Times, Practice Round & Driving Range feeds, Player & Media Guides, Hole Locations, PGA Rules Assignments, Fact Sheets, Travel Assets, Logos, Weather, course stats, photos, B-Roll, and more

What they said

A New Paradigm
Julius Mason, Senior Director, Public Awareness & External Relations, PGA of America
A Communications Tool
Patrick Kravitz, Media Relations Specialist, PGA of America
Media Adoption
Patrick Kravitz, Media Relations Specialist, PGA of America
Game Changer
Patrick Kravitz, Media Relations Specialist, PGA of America
Customer Centric
Liz Elliott, Championship Technology Manager, PGA of America
Media Feedback
Media Outlet, Feedback
Built Specific For The Challenges Of Events
Liz Elliott, Championship Technology Manager, PGA of America
Potential is Vast
John Dever, Director, Public Relations - Championships PGA of America

Results & Stats

The Virtual Media Hub was a one-stop shop where it was simple and straightforward for media to more efficiently cover the event (whether they were on-site or remote).
Photo: On-site members of the PGA team refer to the Media Hub to see what interviews are coming up.

Dive Deeper

Contributing Services

  • PGA of America: Direction, Strategy and Operations
  • Lennd: Virtual Media Hub, Credentialing, Real-Time News & Alerts, SMS Notifications, Reminders & General Communication
  • Zoom: Conferencing Solution (Linked from Lennd Media Hub)
  • NMR Events: Player interview production
  • Safari Solutions: On-site network administration and tech support
  • WSC-Sports: AI Video analysis system (Integrated with Lennd Media Hub)
  • ASAP Sports: Interview Transcripts (Linked from Lennd Media Hub)
  • Imagen: Storing Videos, Interviews & Photos (Linked from Lennd Media Hub)
  • Intercom: Interview Requests, General media questions & support (Embedded in Lennd Media Hub)
  • Elias Sports Bureau: Daily Notes (Added to Lennd Media Hub)
  • Toptracer: Live stream of Range (Embedded in Lennd Media Hub)
  • ShotLink: Round By Round Stat Packs (Added to Lennd Media Hub)

In The News

Frequently Asked Questions

Is there a limit to the number of pass & credential types that can be managed for each event?

Nope, you have full flexibility to create as many pass types as you need to manage your event's access control.

Can this integrate with my ticketing or access control provider?

Yes & Maybe! We've already rolled out four integrations with the most popular ticketing & access control providers. If you feel you have a good use case for another integration - feel free to let us know & we're happy to explore what it would take with you & your provider.

Am I limited to only using forms to collect requests?

Not at all. We have a handful of ways for you to intake requests & assign credentials. Forms are the simplest way for many events - but you can use the Event Portal to collect known personnel credential needs, the Guest List Manager to collect names on allocated credentials, and even manually import a spreadsheet of requests.

Is the system built to handle thousands of requests & orders without slowing down?

Absolutely. We architected the latest version of our pass management tool to scale to the largest events in the world. Built on a scaleable AWS cloud based system, your events will remain fast & snappy from a few records - to hundreds of thousands.

Can I limit the number of credentials that a group gets?

Yes! Setting the allocation of passes for a group effectively sets the "limit" that group can assign to guests. That limit will immediately show up on their guest list portal.

Can I allocate specific pass & credential types?

Yes! The allocation process allows you to choose specific pass types & quantities to reserve for each group.

Can I manage my Artist Guest Lists & Sponsor Allocations through Lennd?

Yes! With Lennd's Allocations & Guest List Manager functionality - you can finally clean up your inboxes of all those last minute guest list changes. Set pass & ticket limits for each group - give them a unique link - and let them manage changes. Learn More

Can we manage parking passes with Lennd as well?

Definitely. With the ability to set date-based variants on your pass types in Lennd - you can have robust reporting on your parking limits on a daily basis.

"There is nothing more important than access control and the only way to have real control is through a legitimate and fool proof accreditation system. Access control starts with a secure perimeter and if you’re lucky enough to have a secure perimeter, you need to have a very organized way in which to advance, enter and distribute your credentials. Spreadsheets, google forms, old databases and legacy software aren’t cutting it any longer.”

Chad Ladov


Unified Command

Try Lennd

Schedule a live demo with our team to see how Lennd can help with launching your own media hub.

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