How the PGA of America Used Lennd to Deliver a Media Hub for the PGA Championship

“This is a communications tool at its core. If you're looking to improve your event communications with whoever your target group is, this is a tool that we certainly saw the value in, and we're excited about how it's gonna help us moving forward.”

“My biggest fear was that there wouldn't be enough buy-in from media, just because it's a brand new tool and we've never used it before. They quickly squashed that fear; they used it immediately and enjoyed it.”

“Lennd was the perfect partner to build the Media Hub with us. They are product-minded and customer-experience-driven, just like we challenge ourselves to be. The Lennd team has a wide breadth of event industry knowledge (not just golf) - so that, coupled with their highly collaborative and empathetic approach, gives them a real edge.”

“It was almost too good. An editor might think we don't need to be on-site seeing how thorough it was.”

“We could not have partnered with a better group than the team from Lennd. Almost instantly, I knew we were with the right people because they first listened and then asked terrific questions to best grasp what our vision was. From there, they built a portal that was not only user-friendly, but welcoming, for those both on-site and joining us remotely. Its potential is vast. Looking back, our PGA Championship’s media paradigm changed in 2020, for the better.”