How the Professional Triathletes Organisation leveraged Lennd to host a virtual media experience for the PTO Championship
About the Professional Triathletes Organisation
The Professional Triathletes Organisation is a not-for-profit entity consisting of non-drafting professional triathletes who have come together to promote and contribute to the triathlon community and celebrate the sport. It is modeled on the PGA/LGPA organizations in golf or the ATP/WTA organizations in tennis.
With global travel restrictions limiting the attendance of on-site media due to COVID-19, the PTO needed a solution that allowed global media a way to effectively cover the PTO 2020 Championship.
"We had heard about the success the PGA, USGA and others had with the system and we wanted a proven tool and team that would help us achieve our goals and objectives." - Jamie Dellimore, Marketing Communications Executive, PTO
Provide a one-stop shop for credentialed media to cover the championship from afar
Provide a seamless, enjoyable experience for media covering the championship virtually
Provide as many tools as they are used to receiving onsite
Provide media organizations a way to easily find assets and information needed in order to maximize coverage
Broaden our reach by accommodating remote coverage
Leverage a platform that allows us to accentuate our brand standards
The PTO team turned to Lennd to deliver a state-of-the-art virtual media experience.
Using the Lennd platform, the PTO team was able to accomplish:
Managing media applicants and the administrative workflow from application to approval to registration, was very seamless.
Easily contact media members en masse without having to use an automated emailing system like Mailchimp
Being able to centralize all media assets and resources, which significantly reduced the number of emails/queries the team would normally have to field
Being able to host and broadcast live press conferences and host interviews on the platform
What the Media Outlets Said
“Wow, what a great service you've set up. Thank you so much! That's definitely next level for triathlon.”
Pushing Limits (Germany)
A Game Changer
“What a great media service for our sport! A game changer!”
All In One Place
“This platform is awesome! A really great way to keep everything together.”
Triathlon Vibe (UK)
A New Standard
“Amazing service! Thank you very much! Being in Daytona now would be much more amazing, but your service sets a new standard!”
Tri News (Austria)
What the PTO Media Team Said
Ease of Use
“We were pleasantly surprised that 95% who showed interest in the Virtual Media Hub or got to the stage of trying to on-board did not have any issues and did not have to ask us any questions about logging in.”