Customer Story

How the Professional Triathletes Organisation leveraged Lennd to host a virtual media experience for the PTO Championship


About the Professional Triathletes Organisation

The Professional Triathletes Organisation is a not-for-profit entity consisting of non-drafting professional triathletes who have come together to promote and contribute to the triathlon community and celebrate the sport. It is modeled on the PGA/LGPA organizations in golf or the ATP/WTA organizations in tennis.

The Challenge

‍With global travel restrictions limiting the attendance of on-site media due to COVID-19, the PTO needed a solution that allowed global media a way to effectively cover the PTO 2020 Championship.

Why Lennd

"We had heard about the success the PGA, USGA and others had with the system and we wanted a proven tool and team that would help us achieve our goals and objectives."
- Jamie Dellimore, Marketing Communications Executive, PTO


  • Provide a one-stop shop for credentialed media to cover the championship from afar
  • Provide a seamless, enjoyable experience for media covering the championship virtually
  • Provide as many tools as they are used to receiving onsite
  • Provide media organizations a way to easily find assets and information needed in order to maximize coverage
  • Broaden our reach by accommodating remote coverage
  • Leverage a platform that allows us to accentuate our brand standards


The PTO team turned to Lennd to deliver a state-of-the-art virtual media experience.


Using the Lennd platform, the PTO team was able to accomplish:
  • Managing media applicants and the administrative workflow from application to approval to registration, was very seamless.
  • Easily contact media members en masse without having to use an automated emailing system like Mailchimp
  • Being able to centralize all media assets and resources, which significantly reduced the number of emails/queries the team would normally have to field
  • Being able to host and broadcast live press conferences and host interviews on the platform

What the Media Outlets Said

Next Level
Pushing Limits (Germany)
A Game Changer
Triaguide (Germany)
All In One Place
Triathlon Vibe (UK)
A New Standard
Tri News (Austria)

What the PTO Media Team Said

Ease of Use
Jamie Dellimore, Marketing Communications Executive, PTO
Very Effective Tool
Jamie Dellimore, Marketing Communications Executive, PTO
Best Experience Possible
Jane Hansom, Director of Communications, PTO

Frequently Asked Questions

Is there a limit to the number of pass & credential types that can be managed for each event?

Nope, you have full flexibility to create as many pass types as you need to manage your event's access control.

Can this integrate with my ticketing or access control provider?

Yes & Maybe! We've already rolled out four integrations with the most popular ticketing & access control providers. If you feel you have a good use case for another integration - feel free to let us know & we're happy to explore what it would take with you & your provider.

Am I limited to only using forms to collect requests?

Not at all. We have a handful of ways for you to intake requests & assign credentials. Forms are the simplest way for many events - but you can use the Event Portal to collect known personnel credential needs, the Guest List Manager to collect names on allocated credentials, and even manually import a spreadsheet of requests.

Is the system built to handle thousands of requests & orders without slowing down?

Absolutely. We architected the latest version of our pass management tool to scale to the largest events in the world. Built on a scaleable AWS cloud based system, your events will remain fast & snappy from a few records - to hundreds of thousands.

Can I limit the number of credentials that a group gets?

Yes! Setting the allocation of passes for a group effectively sets the "limit" that group can assign to guests. That limit will immediately show up on their guest list portal.

Can I allocate specific pass & credential types?

Yes! The allocation process allows you to choose specific pass types & quantities to reserve for each group.

Can I manage my Artist Guest Lists & Sponsor Allocations through Lennd?

Yes! With Lennd's Allocations & Guest List Manager functionality - you can finally clean up your inboxes of all those last minute guest list changes. Set pass & ticket limits for each group - give them a unique link - and let them manage changes. Learn More

Can we manage parking passes with Lennd as well?

Definitely. With the ability to set date-based variants on your pass types in Lennd - you can have robust reporting on your parking limits on a daily basis.

"There is nothing more important than access control and the only way to have real control is through a legitimate and fool proof accreditation system. Access control starts with a secure perimeter and if you’re lucky enough to have a secure perimeter, you need to have a very organized way in which to advance, enter and distribute your credentials. Spreadsheets, google forms, old databases and legacy software aren’t cutting it any longer.”

Chad Ladov


Unified Command

Try Lennd

Schedule a live demo with our team to see how Lennd can help with launching your own virtual media experience.

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