Customer Story

How the USGA used Lennd to Launch a State-of-the-Art Virtual Media Hub for the US Open

WINGED FOOT - Mamaroneck, New York

About the U.S. Open

The United States Open Championship, commonly known as the U.S. Open, is the annual open national championship of golf in the United States. It is the third of the four major championships in golf, and is on the official schedule of both the PGA Tour and the European Tour.

The Challenge

With COVID-19 significantly limiting the quantity of on-site personnel, the USGA needed a way to easily vet, onboard, and provide approved media members across the globe a way to efficiently and effectively cover the week-long Major Championship.

U.S. Open Objectives

  • To provide a one-stop shop for credentialed media to cover the championship from afar.
  • To provide a seamless, enjoyable experience for media covering the championship virtually
  • Provide as many of the tools they are used to receiving onsite
  • Broaden their reach by accommodating remote coverage
  • Improve the experience for on-site media.


The USGA Turned to Lennd to deliver a Virtual Media Experience


The goal of the Media Hub was to be a one-stop shop where it was simple and straightforward for the USGA staff to:
  • Review and react to media applications
  • Credential approved media for either on-site or virtual access
And to allow media outlets to:
  • Apply for access
  • Follow the Live Interview Schedule
  • Join press conferences
  • Request interviews with specific players
  • Watch interview replays
  • Access transcripts from player interviews
  • Receive real-time alerts & reminders via email or text
  • Access a real-time feed of competition replay videos (that is searchable by player)
  • Access critical USGA resources including Groupings & Tee Times, Practice Round & Driving Range feeds, Player & Media Guides, Hole Locations, Rules Assignments, Fact Sheets, Travel Assets, Logos, Weather, course stats, photos, B-Roll, and more

What The USGA Said

Exceeding Expectations
Julia Pine, Assistant Director Championship Communications, USGA
Looking to the Future
Julia Pine, Assistant Director Championship Communications, USGA
One-Stop-Shop for Media
Julia Pine, Assistant Director Championship Communications, USGA
Feedback from Media
Julia Pine, Assistant Director Championship Communications, USGA
Experience for Administrators
Julia Pine, Assistant Director Championship Communications, USGA
Support Level From Lennd
Julia Pine, Assistant Director Championship Communications, USGA

What The Media Said

Impact on International Media
Live Support
Ease of Use
Great Experience In This New Era
Key For Media On Deadline
As If You Were There

Results & Stats

The Virtual Media Hub was a one-stop shop where it was simple and straightforward for media to more efficiently cover the event (whether they were on-site or remote).
Photo: On-site members of the USGA team refer to the Media Hub to see what interviews are coming up.

Dive Deeper

Contributing Services

  • USGA: Direction, Strategy and Operations
  • Lennd: Virtual Media Hub, Credentialing, Real-Time News & Alerts, SMS Notifications, Reminders & General Communication
  • NBCUniversal: Live stream of coverage (Embedded in Lennd Media Hub)
  • WSC-Sports: AI Video analysis system (Integrated with Lennd Media Hub)
  • Intercom: Interview Requests, General media questions & support (Embedded in Lennd Media Hub)
  • Safari Solutions: On-site network administration and tech support
  • ASAP Sports: Interview Transcripts (Linked from Lennd Media Hub)
  • Wave Corp: Storing Videos, Interviews & Photos (Linked from Lennd Media Hub)
  • Cisco Webex: Conferencing Solution (Linked from Lennd Media Hub)
  • Total Tournament Solutions: On-site audio & visual, player interview production

Frequently Asked Questions

Is there a limit to the number of pass & credential types that can be managed for each event?

Nope, you have full flexibility to create as many pass types as you need to manage your event's access control.

Can this integrate with my ticketing or access control provider?

Yes & Maybe! We've already rolled out four integrations with the most popular ticketing & access control providers. If you feel you have a good use case for another integration - feel free to let us know & we're happy to explore what it would take with you & your provider.

Am I limited to only using forms to collect requests?

Not at all. We have a handful of ways for you to intake requests & assign credentials. Forms are the simplest way for many events - but you can use the Event Portal to collect known personnel credential needs, the Guest List Manager to collect names on allocated credentials, and even manually import a spreadsheet of requests.

Is the system built to handle thousands of requests & orders without slowing down?

Absolutely. We architected the latest version of our pass management tool to scale to the largest events in the world. Built on a scaleable AWS cloud based system, your events will remain fast & snappy from a few records - to hundreds of thousands.

Can I limit the number of credentials that a group gets?

Yes! Setting the allocation of passes for a group effectively sets the "limit" that group can assign to guests. That limit will immediately show up on their guest list portal.

Can I allocate specific pass & credential types?

Yes! The allocation process allows you to choose specific pass types & quantities to reserve for each group.

Can I manage my Artist Guest Lists & Sponsor Allocations through Lennd?

Yes! With Lennd's Allocations & Guest List Manager functionality - you can finally clean up your inboxes of all those last minute guest list changes. Set pass & ticket limits for each group - give them a unique link - and let them manage changes. Learn More

Can we manage parking passes with Lennd as well?

Definitely. With the ability to set date-based variants on your pass types in Lennd - you can have robust reporting on your parking limits on a daily basis.

"There is nothing more important than access control and the only way to have real control is through a legitimate and fool proof accreditation system. Access control starts with a secure perimeter and if you’re lucky enough to have a secure perimeter, you need to have a very organized way in which to advance, enter and distribute your credentials. Spreadsheets, google forms, old databases and legacy software aren’t cutting it any longer.”

Chad Ladov


Unified Command

Try Lennd

Schedule a live demo with our team to see how Lennd can help with launching your own media hub.

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