The General Data Protection Regulation (GDPR), is a European privacy law approved by the European Commission in 2016 and will go into effect May 25th 2018. The GDPR will replace a prior European Union privacy directive known as Directive 95/46/EC which has been the basis of European data protection law since 1995. The GDPR is an attempt to strengthen, and modernize EU data protection law and enhance individual rights and freedoms, consistent with the European understanding of privacy as a fundamental human right. The GDPR regulates, among other things, how individuals and organizations may obtain, use, store, and remove personal data. In a nutshell, it's giving EU citizens and residents control over their personal data while simplifying the regulatory environment for international business that takes place in the EU.
Many other countries and jurisdictions are following suit with similar privacy laws like the California Consumer Privacy Act (CCPA).
The Data Protection Principles include requirements such as:
GDPR adds some new requirements regarding how companies should protect individuals' personal data that they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing greater fines for breach. Beyond these facts it's simply the right thing to do. At Lennd we strongly believe that your data privacy is very important and we already have solid security and privacy practices in place that go beyond the requirements of this new regulation.
We offer a data processing addendum (DPA) for our customers who collect data from folks in the EU. Our DPA offers contractual terms that meet GDPR requirements and that reflect our data privacy and security commitments to our customers.
We've formed a core privacy team of leaders from each area of the Lennd business, headed by our internal Data Protection Officer (DPO). The representatives in this group are the project managers who will ensure all the requirements of GDPR are covered from Marketing to Engineering. This team is responsible for developing the Lennd GDPR awareness training program and validating that everyone at Lennd understands and kept up to date on the current regulation.
We are in the process of reviewing our list of 3rd party vendors and performing a deep review of their GDPR compliance. We already have DPAs in place with most of our vendors who offer a signed version.
We are committed to helping our customers meet the data subject rights requirements of GDPR. Lennd processes or stores all personal data in fully vetted, DPA compliant vendors. We are aware that if you are working with EU customers, you need to be able to provide them with the ability to access, update, retrieve and remove personal data. We got you! We've been set up as self service from the start and have always given you access to your data and your customers data. You can search for and delete any end users account through your Event UI. If you need to export your end users data in a computer readable format you are able to do so through your Event as well. Our customer support team is here for you to answer any questions you might have.
Having a managed data protection impact assessment (DPIA) process is a requirement for GPDR. A DPIA process is simply a way to help us identify and minimize the data protection risks of a project. The Lennd engineering team has always undergone security and privacy due diligence when making tooling and implementation decisions, so this requirement is an easy one for us. Any time we introduce a change to the way we handle personal data, we spend time discussing the potential impact on customers of Lennd and possible privacy and security risks to personal data. If any risk is identified, no matter how small, our product and engineering teams collaborate on a solution that will mitigate the data privacy and security risk to anyone who interacts with the Lennd platform. We will continue to execute this risk assessment process as we expand the Lennd offerings.
We already have a breach management and communication plan in place to support the requirements of HIPAA have updated this existing process to comply with the GDPR regulations concerning the escalation process and requirements for data subject notification.
We are working with our customers to answer any questions and address any concerns regarding how we protect their personal data with regards GDPR and other policies. If you have any questions, please don't hesitate to reach out.
Last Modified: January 20, 2019